Press Release for businesses

SEO is really the skill and art of being found by the target audience.
“A news release, media release, press statement or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value”

Are usually mailed, e-mailed or faxed to assignment editors at newspapers, magazines, television stations, radio stations and/or television networks. Generally written for something newsworthy— launch of new products, broadcast of new service, announcements of awards, or other entry of interest. Though the regular method for PRs is quiet very simple or rather straightforward.


Search engine marketing tactics come and go. but the practice of optimizing press releases for search engines is one such channel of promotion that has, through a period of time has gradually evolved.By and large, PR are run through the apt channels, send out over the wire, and it's complete. And if, it's a great release, it gets selected up on different sites and channels and probably results in media calls.

Newsworthy press releases optimized with keyword-rich content will prove valuable to your business. If optimized appropriately, PR can add the prospective for improved traffic to your site from clients penetrating for your product and business will providing better rankings in News search engines and increase in your chances of additional press. They may well even increase backwards links plus band awareness of your site.

After releasing the press release over the wire, don’t forget to publish it on your website as well, the better impact. This is not only smart way of optimization but also, is very fine for PR strategy as well.and all through to this, don't forget to target your 2 main aim,viz, Editors and Audiences.