Friday, August 29, 2008

Getting the Act Together

Web designing is a crucial part of any SEO program. I like to optimize the site design to the fullest before proceeding with any of the channels of site promotion. You can always change your methods of optimizing the site – you cannot change your site design that often.

Web designing has become equally easy and complicated by the day. I mean look at it- you’ve got free templates and soft wares that are a child’s play, on one hand. Though you do not find more sites that are well built, do you? Web designing is best left to a person who knows his job. I like experts from India.No problem either if you are creative lot- go ahead with it! Few things which I think make the crux of web designing would be:

  • Smooth navigation: lots of elbow space plus quick menus for transportation.
  • Interactivity-although I dislike useless polls and surveys which look put up for the sake of it.
  • Clean layout: I love sites that are visually appealing. Lots of white spaces is what I always recommend.
  • Not a fair whether friend: Sites which do not adjust a specific browser and/or have a non-integral resolution lose out on a good margin of prospective visitors.
  • Access point: Flash, Graphics makes the site difficult to load. Simple trick: Java and Flash is too be kept just enough. Less IS more.

Web designing is for most part fun-don't be a spoilsport!

Wednesday, August 20, 2008

The Swan Song

Search engine listings are aggressively given to competition. And Website owners are under constant pressure to do all that is possible (even impossible) to maximize visibility in search results.

The imminent fact that survives it all is that search engines were actually made for informational purposes. This put fourths obstacles to businesses that misuse the search engines to draw people who are seeking some information, and then attempt to make them buy something they are selling. Businesses are increasingly using ruthless tactics, to the point of being dishonest, to get higher rankings.

Love it hate it- but there is no denying that exploitation of the engines is what is becoming indispensable for many online businesses. This means that most of them need to squeeze An SEO Provider Company. And this is indeed the very base for any relations between the client and the service provider.

For thousands of such known and unknown SEO provider companies what matters is not being the best, but making its client win. When under such tremendous and often irrational pressure, conscious fearing SEO providers will think it fit to withdraw. While other not so “god fearing” ones will take on the ‘challenge’ and get the work done by hook or crook.

This is the start of journey of spamming which mostly has a “dead-end”. The only possible way to defeat spamming is to make all its tricks and techniques come to light. I was taught at school "honesty is a good policy" and thought it was ridiculous...not anymore.